For more than 18 years, Heroic Productions has partnered with many of Minnesota’s top 100 companies to ensure that their messages are seen, heard, and remembered. It’s been humbling to have so many brands trust us to amplify and illuminate their important moments.

The new brand identity reflects the idea of transformation while serving as a reminder that every event they design and produce ensures the clients emerge as heroes of their own story. That’s why the central element of the new branding is a hero. The concept is based on a tangram puzzle and is grounded in the concept of transformation.

The logo represents how Heroic's experience uniquely allows them to reconfigure and rearrange their expertise into the best order to help you tell a story. They put the right pieces into the right place at the right time to transform every event into an experience – whether it’s our premier production team and studio facilities, strategically selected speakers, or jaw-dropping entertainment.

The comprehensive rebrand reimagined every touchpoint and considered the smallest details. Modular identity system, branded patterns that reinforce the triangle shape of the hero's cape, and a modern color palette.

The identity, website, stationery, brand guidelines, and building signage all share a unique and dynamic personality.