Roosters was founded in 1999 with the purpose to provide the best in men's grooming services. The store interiors feature beautiful wood finishes, plush barber chairs, steamed towels, and expert stylists that ensured every visit is the best one yet.

Over the years the brand collateral and store interiors began to feel dated. An opportunity was realized to update the store interiors and brand experience to better leverage the authenticity of the Roosters brand.

The solution comprised of leveraging the core brand elements, bold typography treatment, wood grain texture, and inviting photography of both the customers and stylists. These modular elements work seamlessly across print, social, and video to consistently communicate the comfortable Roosters style.