Schwinn was established in 1895, and the iconic brand needed a meaningful packaging reinvention. Both retailers and customers felt the packaging lost its heritage and lacked a connection to your own personal Schwinn story.

There are helmets, air pumps, tires, tubes, training wheels, baskets, and pretty much everything to repair or outfit your bicycle. Now one unified design look helps customers find renewed brand trust for the 75 plus parts and accessories in the bicycle aisle.